Branding is nothing but a trio of unique name, logo and design. when we thinking about Branding it’s important to consider it as an ongoing process instead of “ONE and DONE “ situation.
Branding creates a specific memory and impression on the users mind, it helps build trust and increase sales. It is important as it allow your customers and clients to know what to expect from your company.
Branding your business or your product is what differentiates you from your competitors and helps them understand why your product is better then one of your competitors. Branding represents your business and says clearly who you are as a company.
Following are the aspects that one should consider while creating a Brand:-
Your Company Mission or vision
Tag Line
Your USP or features of your product or products.
Perception in peoples mind about your company or product.
The qualities that you want your product or Brand to reflect.
Here is how you can Create a successful Brand:-
1
Create the best Logo that associates with your Name or Brand.
2
Discover the purpose behind your brand.
3
Create a catchy Tag Line or build brand story and messaging.
4
Associate your Brand in every aspect of your company.
5
Answer your calls with your Brand Name.
6
Create Related Banners and Ads with your Branding.
7
Design your website in alignment with your Brand, Logo and your Story.
8
Be consistent with you Brand and Design.
1
Create the best Logo that associates with your Name or Brand.2
Discover the purpose behind your brand.3
Create a catchy Tag Line or build brand story and messaging.4
Associate your Brand in every aspect of your company.5
Answer your calls with your Brand Name.6
Create Related Banners and Ads with your Branding.7
Design your website in alignment with your Brand, Logo and your Story.8
Be consistent with you Brand and Design.It might seems demanding or back-breaking task initially but it pays overtime.
Check all the famous brand like Apple , Puma , NIKE, Coca Cola etc. they took time for them to reach where they are. Their strenuous marketing strategies and their vision helped them to achieve their goal.
Here’s how World Famous Coca Cola Branded Themselves
Coca Cola was founded in the year 1881. Asa Candler-The founder of Coca Cola became an example of how marketing is done. He never ever sold or sell any drink but he sold 'happiness and sharing'. The tag line that still goes with today’s soft drinks, and their slogan still remains "Open Happiness" these taglines creates a trust in audience. Coca Cola made sure that they deliver a great content which adheres to their Tag Line and showcased the bottled drink at the very end of their campaign. They sold their product just by delivering right and consistent content.
But its not just the content, Coca Cola Made sure that their product is the Best, there was no competition in terms of taste and quality.
