What are Campaigns?

Campaigns can be termed as Advertisements on Social Media platforms created to highlight the Brand, Their Product and to showcase a story behind a Brand. Campaigns are created with a specific purpose depending on the goals that you wish to achieve. The Goal might be to drive traffic to your website increasing the potential reach, it can be to Showcase your Brand Or for selling a product. Social Campaigns are paid advertisements on Social media Platforms to reach a specific target audience.

Campaigns can be based on the following aspects:

  • Date and Time: - When you start with creating a campaign, you can set the date and time for your ads to display. You can define a week or may be just one day or a whole month for the ads to display.
  • Cost: - In a Paid campaign you can define, how much you wish to spend on the ads, it can be per day or for a specified duration.
  • Bid: - You can also set a specific Bid on the ads depending on the amount you wish to spend, Bid can be set on click basis or impression basis.
  • Locations: - Specific locations can be targeted according to the city, state, country you wish to target.
  • Age Groups: - You can also select the age group factors that you wish to target, so if your product is designed for young audience, you can target age 16 - 35 or as per choice, you can also Target the sex, so if your campaigns are specifically for females, you can select so.

Paid campaigns are highly beneficial even if you are a recognized Brand, In the business from a long time and have a good reputation, or even if you have just started. If helps to build trust between your business and your customer and help you to gain visibility and increase sales in long term.

Social Media Campaigns gives you the opportunity to be very specific with your ads and only target your potential audience who are likely to buy a product or service you provide, saving you a lot of money spent on bill boards and news paper ads.

We at SARPS Technologies are experienced in creating various types of campaigns based on the results you wish to achieve.

Campaigns can be based on the following aspects

Aspects of
Campaign

Date and Time

When you start with creating a campaign, you can set the date and time for your ads to display. You can define a week or may be just one day or a whole month for the ads to display.

Cost

In a Paid campaign you can define, how much you wish to spend on the ads, it can be per day or for a specified duration.

Bid

You can also set a specific Bid on the ads depending on the amount you wish to spend, Bid can be set on click basis or impression basis.

Locations

Specific locations can be targeted according to the city, state, country you wish to target.

Age Groups

You can also select the age group factors that you wish to target, so if your product is designed for young audience, you can target age 16 - 35 or as per choice, you can also Target the sex, so if your campaigns are specifically for females, you can select so.

Paid campaigns are highly beneficial even if you are a recognized Brand, In the business from a long time and have a good reputation, or even if you have just started. If helps to build trust between your business and your customer and help you to gain visibility and increase sales in long term.

Social Media Campaigns gives you the opportunity to be very specific with your ads and only target your potential audience who are likely to buy a product or service you provide, saving you a lot of money spent on bill boards and news paper ads.

We at SARPS Technologies are experienced in creating various types of campaigns based on the results you wish to achieve.

Campaigns can be created for the following

Brand Awareness

Brand Awareness

To increase the visibility of your Brand.

Promote FB page

To Promote your Facebook page

Specific pages can be created and promoted on Facebook for more page likes.

Get Installs

Get Installs

This is specifically used for getting your apps installed on mobile devices or desktops.

Tweet promotion

Tweet promotion

You can promote a tweet so that you get more followers.

Instagram promotion

Instagram promotion

You can promote on Instagram to increase your followers and engagement on a post.

Lead Generation

Lead Generation

You can get specific information from your potential audience, like email address, phone number etc, this is usually when the user is interested in booking or acquiring a service or product for you.

PPC

PPC

Usually referred as “Pay Per Click” campaign, where you advertise your website on Google search engine with specific keywords so your website ads appear to the top of the search result and gets more click increasing your audience and also your website visibility.

Social Media has the capacity to increase your business by 10 folds depending on the strategy used for your campaigns.

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SEO

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Branding

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Online Reputation Management

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If you are a business owner and wish to promote your product or services on social media platforms, Please get in touch with us now.
Let’s Sit and discuss your requirements and the results you wish to achieve from Social Media Marketing and Paid Campaigns.