SEO Digital Marketing Services - Sarps Technologies

What is SEO?

Search Engine Optimization (SEO) is a measured and calculated process to optimize the content of your website to match the audience’s search preference related to a single topic or multiple topics depending on the purpose of the website and business.

SEO can be simply defined as a deliberate attempt to Rank your website on top of search engine results page using strategies and techniques to increase the traffic on the website.

Search Engines like Google, Yahoo, and Bing Etc have different algorithms on which the rank of your website is decided. Not only it’s difficult to achieve 100% results for all algorithms, but companies like Google keep changing the algorithm frequently so nobody misuses it.

SEO is a challenge for most website owners; however, if you implement the right strategies and put in the work, you will get results. It’s Just like a man with Yellow Shirt and Yellow hat walking on a crowded street; he stands out even on a crowded street.

Implementing Right SEO Strategy

Implementing the right SEO strategy always starts with discussion with our client. This helps us to know better, what is the vision of our client and what results is he expecting. With this we also get a brief idea about the potential audience and customer’s online behavior. We also perform an extensive analysis of the website to be worked on and Share a Complete Scope of Work with the client with average time for results etc. This helps us maintain transparency and deliver quality work.

Factors that affect the overall SEO

Keyword Research

Depending on the business, Identification of the right keyword is an crucial step. This allows us to focus on certain words and phrases which are usually searched on the internet based on the product or service the client is offering.

Content

Content plays a vital role for any website as it can act as a key factor to pull attention of your audience. Proper formatted content designed to cater the audience is our USP at SARPS Technologies. SARPS has professional content creators and writers as a part of our team to produce quality content.

Meta Description

you can consider this as a sub heading that is displayed to your audience which is slightly descriptive, so that the searcher gets a better idea of what could be the content inside.

Sitemap

Integration of Site map is done to attract the search Engine crawlers as its makes it simple for the crawlers to track the pages and display them in the search engines result page. We at SARPS create a user friendly sitemap beneficial for users and also the crawlers and bots from search engines.

URL construction

Every URL has an individual effect in the rank of the site so, creating SEO friendly URL which is easier for the Search engines to track and understand is very important. We at SARPS come up with unique URL’s so make your website rank better and increase the results.

Article submission

Writing and creating creative articles has a major impact in driving traffic to your website. At SARPS Technologies, article submission is done with the help of SEO Experts as the quality of the content affects the weight of the site and also the traffic.

Page titles

This is usually implemented during the creation of the website itself, however if the work needs to be implemented on an existing website, we may edit or add suitable page titles for better display and keyword attention. Page title has a huge impact on click through ratio as the title would be the first line to grab attention of audience.

Off Page SEO

Creation of Back links is mostly defined as off page SEO. Generating and creating back links and amending them in the article is an important task to extract the juice from relevant back links. One has to be very careful as injections of wrong or bad URL’s on the website or article can harm the website immensely and can be also penalized by search engine like Google.

Redirection and Errors

As a part of SEO and ORM, Removal of unwanted pages is crucial as if a wrong page highlights in the search Results, and throws an error after clicking, it creates a negative impact and may downgrade the ranking. Removal and redirection of such pages helps the search engine find the right page for you.

Website Analysis

Understanding the result of your work is as important as doing the actual work. Monitoring and deep analysis is important as it gives us an idea if we are heading in the right direction. Webmaster Analytics tool helps us to see the progress and also to make decision if any changes need to be made. We at SARPS use Branded tools such as Google Webmaster, SEMrush Etc.

Website SEO Audit

Periodic audit is necessary but we at SARPS audit your website even before we start working on your site, as its gives us an overall idea of the scope of work. We also perform free audits for our customers just to make them understand where the flaws are. SARPS Technologies takes every audit seriously which has helped 100’s of businesses trust us even if they are our customers or not.

Bounce Rate

Bounce rate is calculated on the behavior of the user on your website. It is usually a single session of a single page of your website. As per Google “Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.” We at SAPRS Technologies help you to minimize the bounce Rate, though bounce Rate is not bad for all the sites but it might be for some sites depending on the type of business or blog.

Reputation Management

Usually referred to as ORM (Online Reputation Management) in the SEO industry is an integral part of SEO. Reputation of the site or page depends on the content and links used, which may affect the ranking of the website or blog negatively. ORM focuses on Removal of bad links, maintains Freshness of the page, Keywords in domain, Keyword in content etc. ORM usually affects the ranking if there is a negative word about the site or content anywhere on the internet. ORM usually helps in identifying such pages and links and build positive results so to improve overall health of the site. SARPS helps you to monitor your site and maintain the good health of your site so to minimize the long term negative effects. ORM is a direct connection of your site and your presence on social media.

Structured Data

Structured data is the data bounded to a specific data format. Structured data is constructed in such a way that it’s easy to ready by a user and also by the Search Engine Algorithm or a computer. Insertion of structured data in the content of a website or blog makes it easy for search Engines to read it. As per Google search, it tries hard to understand the content of your page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on. We format the content according to the structured data format which helps Google to understand the content which helps in Ranking.

SEO